Aveda, which has always opposed animal testing, received Cruelty Free International certification
All Aveda cosmetics and personal care products are now recognized globally as the gold standard for cruelty-free product approval. In order to gain Leaping Bunny's approval, Cruelty Free International has confirmed that Aveda does not conduct or commission animal testing of its products, raw materials and ingredients.
Aveda doubles down on sustainability commitment: Arizona Muse announced as global brand advocate; 100% vegan
Aveda, the high-performance plant-based hair care brand with a mission to care, has released a dual sustainability statement, further solidifying its position as a leader in sustainability and environmental advocacy: The brand has named an “exemplary” climate activist Arizona Muse, its first global sustainability advocate, today announced that the brand is now and forever 100% Vegan.