Aveda, which has always opposed animal testing, received Cruelty Free International certification

All Aveda cosmetics and personal care products now have the globally recognized gold standard for cruelty-free product approval

In order to gain Leaping Bunny's approval, Cruelty Free International has confirmed that Aveda does not conduct or commission animal testing of its products, raw materials and ingredients. The brand went through a rigorous multi-year review process with Cruelty Free International to verify that its suppliers and manufacturers adhere to all Leaping Bunny standards for their products and ingredients. To maintain approval of the Leaping Bunny program, Aveda will be audited by Cruelty Free International every 12 months to ensure continued compliance.

"Aveda was founded on the principles of caring for the world we live in, which includes always opposing animal testing," said Barbara De Laere, Aveda Global Brand President. "We have been a leader in sustainability for more than 40 years and we are proud to support Cruelty Underscoring our commitment to the planet, Free International Leaping Bunny certification is internationally recognized as the gold standard for cruelty-free cosmetics."

Gaining approval for Cruelty Free International's Leaping Bunny program is a key component of Aveda's goal to provide greater transparency to Aveda guests through a trusted external organization. Leaping Bunny status applies to Aveda's full line of premium hair, skin and body care products, which are sold in thousands of salons and stores around the world. These include Aveda's hair color products, which are sold exclusively at Aveda partner salons.

Michelle Thew, CEO of Cruelty Free International, said: "Aveda has a strong reputation for its decades-long commitment to ethical business and sustainability. I am delighted that approval of Aveda products now includes Leaping Bunny."

Create a more responsible future

True to Aveda's founding mission to care for the world we live in, the brand has set new benchmarks in environmental responsibility in beauty for decades, focusing on six areas: safe beauty, responsible sourcing, responsible packaging, cruelty-free and vegan formulas, Earth-conscious manufacturing, helping protect and provide clean water to Aveda sourcing communities and people in need around the world. 

Aveda lives out its mission at its corporate headquarters, a 58-acre National Wildlife Federation-certified campus in Minnesota that features bee colonies, employee-managed gardens, electric vehicle charging stations and miles of running tracks. The main office building emphasizes sustainability: powered by solar and wind energy, there are recycled fiber carpets, compost and recycling bins throughout the building, and an organic café. 

View more AVEDA products

• 【AVEDA】CHERRY ALMOND SOFTENING SHAMPOO
• 【AVEDA】SHAMPURE™ NURTURING SHAMPOO
• 【AVEDA】Nutriplenish™ Deep Moisture Shampoo
• 【AVEDA】INVATI ADVANCED™ EXFOLIATING SHAMPOO
• 【AVEDA】Rosemary Mint Shampoo

To learn more about Aveda's sustainability initiatives, visitaveda.com/sustainablefuture.

About AVEDA

Founded in 1978, Aveda is a cruelty-free brand with a mission to care for the world, creating vegan, high-performance hair, skin and body formulas for beauty professionals and consumers, all with sustainability at its core. Aveda innovates in plant technology and green chemistry, combining modern scientific principles with Ayurveda, India's ancient healing art. Aveda's hair care product 90% is naturally derived with a signature scent derived from pure floral and botanical essences. Aveda's high-performance franchised products, Invati Advanced™, Nutriplenish™ and Botanical Repair™, have each received dozens of awards, with the brand receiving the 2021 CEW Sustainability Excellence Award, which exemplifies the highest standards of sustainability values in the beauty industry.

Aveda's main factories use 100% wind and solar energy to produce products, and the brand was the first to use 100% post-consumer recycled material in PET bottles. Currently, at least 85% of our PET bottles and jars for hair styling and skin care products contain 100% PCR. In addition, Aveda is committed to eliminating the use of virgin petroleum plastics wherever possible. Aveda is committed to providing transparency into its products and manufacturing processes, and in 2020 it completed one of the largest blockchain pilots in the beauty industry to trace vanilla from its source in Madagascar to its manufacturing facility in Minnesota.

Aveda is dedicated to raising awareness and funds to help provide clean water around the world and help protect local clean water through its signature annual giving campaign, Aveda Earth Month. Since 1999, Aveda has raised more than $67 million for hundreds of global and local environmental organizations, providing clean water to more than 1.4 million people and protecting approximately 2,000 watersheds. Aveda, in partnership with non-profit charity:water, continues to provide clean water to people in need in Aveda's sourcing communities in India, Nepal and Madagascar, while protecting the local watersheds where these communities live and work.

About Cruelty Free International

Cruelty Free International is a leading organization working to create a world where no one wants or believes we need to experiment on animals. Cruelty Free International's dedicated team are experts in their fields, combining award-winning campaigning, political lobbying, scientific and legal expertise and corporate responsibility. We educate, challenge and inspire others around the world to respect and protect animals, we investigate and expose the realities of life for animals in laboratories, challenge policymakers to make positive changes for animals, and advocate for better science and cruelty-free living. To learn more about Cruelty Free International, visitcrueltyfreeinternational.org.